AI Visibility Audit
This report was prepared exclusively for Hive HR.
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This report was prepared exclusively for Hive HR.
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When HR leaders ask ChatGPT, Gemini, or Perplexity for the best employee engagement platform, your competitors are recommended. Hive is not. This report shows exactly why, and how to fix it.
Hive is not cited by ChatGPT, Gemini, Google AI Overviews, or Perplexity. Across four high-intent buyer queries, competitors appeared repeatedly while Hive was absent from every result.
Your Cloudflare configuration challenges all bot traffic, including GPTBot, ClaudeBot, and PerplexityBot. AI models cannot index your content, making it impossible for them to recommend you.
At DR 49, Hive trails every major competitor: Culture Amp (DR 80), Lattice (DR 78), 15Five (DR 77), TINYpulse (DR 76), and WorkTango (DR 68). This gap directly impacts AI citation likelihood.
No evidence of ChatGPT recommending Hive HR for employee engagement queries. Competitors Culture Amp, Lattice, and 15Five are consistently recommended.
Tested four buyer-intent queries: Hive did not appear in any AI Overview snippets. Culture Amp, Lattice, and Achievers dominated results.
Perplexity's sonar model does not surface Hive HR in employee engagement platform queries. Third-party review coverage is insufficient.
No social evidence of Gemini recommending Hive HR. Google's AI model favours high-authority, well-structured content from competitors.
We tested four high-intent queries that your ideal customers would ask an AI tool. Here is who appeared, and where Hive stood.
| Query Tested | Source | Companies Recommended | Hive Cited? |
|---|---|---|---|
| "Best employee engagement survey platform for mid-size companies" | Google AIO | Culture Amp, Lattice, 15Five, Achievers, ThriveSparrow | No |
| "Best pulse survey tool for employee feedback and engagement" | Google AIO | TINYpulse, Culture Amp, Lattice, Officevibe, Vantage Pulse | No |
| "Top employee listening platforms for HR teams 2026" | Google AIO | Eletive, Culture Amp, Qualtrics, Workday Peakon, Lattice | No |
| "Best employee engagement software with always-on feedback" | Google AIO | Eletive, Workleap, Lattice, Betterworks, Leapsome | No |
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Hive HR | 49 | Not Cited | Not Appearing | Not Cited | Limited third-party coverage, AI crawlers blocked, low DR |
| Culture Amp | 80 | Cited | Appearing | Cited | Category leader with deep G2/Capterra reviews, comparison pages, and thought leadership content |
| Lattice | 78 | Cited | Appearing | Cited | Strong "performance + engagement" positioning, extensive review presence, category comparison content |
| 15Five | 77 | Cited | Appearing | Partial | Manager-enablement niche, strong content depth on continuous feedback and check-ins |
| TINYpulse | 76 | Partial | Appearing | Partial | Owns the "pulse survey" category, appears on every major comparison list |
| WorkTango | 68 | Partial | Partial | Partial | AI Comment Themes feature drives mentions, strong on open-text survey coverage |
Your Cloudflare configuration currently challenges all bots, including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. Whitelist these user agents so AI models can read and index your content. Without this, no amount of content will get you cited.
Publish an llms.txt file at hive.hr/llms.txt that describes your platform, key features (Surveying, Open Door, Messenger, Fives), target audience, and differentiators. This gives AI models structured, preferred context to cite you accurately.
Create pages like "Hive vs Culture Amp", "Best Employee Engagement Software for Mid-Size Companies", and category landing pages. Competitors dominate AI results because they own these comparison queries. Hive has no equivalent content.
While auditing your AI visibility, we also looked at your website. Here are three specific technical issues we found that are limiting your digital performance.
Every request to hive.hr, including robots.txt and llms.txt, returns a Cloudflare "managed challenge" (HTTP 403). This means AI crawlers like GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are blocked from reading any content. Even search engine bots face JavaScript challenges. This is the single biggest barrier to AI visibility, and it is entirely self-inflicted.
Your blog lives at content.hive.hr/blog instead of hive.hr/blog. Subdomain content is treated as a separate entity by search engines and AI models, meaning all the authority your blog earns does not flow back to your main domain. Consolidating content under the primary domain would strengthen both SEO and AI citation signals.
We could not detect Organization, FAQ, Product, or Breadcrumb schema on the accessible pages. These structured data types help AI models understand what your company does, who it serves, and how it compares. Competitors like Culture Amp and Lattice implement rich schema that makes their content easier for AI to parse and cite.
This is not just an AI visibility project. Your website, your SEO foundation, and your content strategy all need to work together. We fix the technical barriers, build the content that AI models need to cite you, and then maintain momentum month after month. The path: a fixed-price foundation sprint followed by an ongoing retainer.
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